Scotland Leads The Way In Shopping Online
A new survey has revealed that 78% of Scots plan to do their festive shopping by internet, compared with a UK average of 71% – and just 68% in London.
Despite last week’s interest rate cuts, many consumers are fearful of the looming recession and believe they will save cash as well as shoe leather by shopping online.
The poll, conducted by YouGov on behalf of the online security firm VeriSign, reveals Scottish consumers are far more likely than those in any other UK region to shop online this Christmas.
Full Story: Scots lead UK in online purchases – Scotland on Sunday
I don’t really find these results too surprising. I would guess that if you did a similar county by county survey places like Devon and Cornwall would come near the top. Many places in the UK have lots of smaller communities that don’t have the access to offline shops that more populous areas do. And that’s the beauty of shopping online – choice. No matter where you live in the UK, you have the same choice and make the same savings as everyone else.
